五星級酒店的服務(wù)創(chuàng)新研究—以上海市斯格威鉑爾曼大酒店為例.

1、. 學(xué)校代碼：11059 學(xué) 號：1314052036 Hefei University畢業(yè)論文（設(shè)計）BACHELOR DISSERTATION論文題目： 五星級酒店的服務(wù)創(chuàng)新研究—以上海市斯格威鉑爾曼大酒店為例 學(xué)位類別： 管理學(xué)學(xué)士

2、 學(xué)科專業(yè)： 旅游管理 作者姓名： 張 昆 導(dǎo)師姓名： 任 平 完成時間：__________ 2015 年 5 月 17 日__

3、____________________ ___ Study on the service innovation of the Five Stars HotelIn Pullman Shanghai Skyway at Expo HotelABSTRACTWith the continuous development of the hotel industry Chinese, Stars Hotel has increased. I

4、n a substantial increase in the number of domestic hotel at the same time, the hotel service quality problem has become increasingly prominent, the focus of competition between the hotels is the competition of quality. T

5、his paper expounds the purpose and significance of the research, as well as in the research background, research status of domestic and foreign scholars on hotel service innovation ability. On this basis, combining with

6、the current situation of China's overall innovation service of Stars Hotel, find deficiencies in service innovation on the current our country from the Stars Hotel, as well as some common problems exist, and puts for

7、ward the future development trend in Stars Hotel. Skyway Pullman Hotel Shanghai city is a five star hotel, has a certain advantage in the hotel service management and the degree of innovation, based on the analysis and e

8、valuation of the hotel in the process of the application of the SWOT method for integration analysis, combining the development of China's hotel industry, analyzes the there are some advantages and disadvantages, in

9、the future the Stars Hotel in the process of development opportunities and challenges. Through the evaluation of the hotel, and pointed out its development advantages, and points out some existing in the service innovati

10、on of some objective problems. At the end of this paper, aiming at the innovation of service at present J Garvey Pullman's problems, puts forward suggestions and solutions.Keywords: Stars Hotel; service; innovation;