常州TS地板有限公司品牌戰(zhàn)略研究.pdf

1、聲明尸明本學(xué)位論文是我在導(dǎo)師的指導(dǎo)下取得的研究成果，盡我所知，在本學(xué)位論文中，除了加以標(biāo)注和致謝的部分外，不包含其他人已經(jīng)發(fā)表或公布過的研究成果，也不包含我為獲得任何教育機(jī)構(gòu)的學(xué)位或?qū)W歷而使用過的材料。與我一同工作的同事對(duì)本學(xué)位論文做出的貢獻(xiàn)均已在論文中作了明確的說明。研究生簽名：立魚煎嵌。，弓年舌月(∥日學(xué)位論文使用授權(quán)聲明南京理工大學(xué)有權(quán)保存本學(xué)位論文的電子和紙質(zhì)文檔，可以借閱或上網(wǎng)公布本學(xué)位論文的全部或部分內(nèi)容，可以向有關(guān)部門或機(jī)

2、構(gòu)送交并授權(quán)其保存、借閱或上網(wǎng)公布本學(xué)位論文的全部或部分內(nèi)容。對(duì)于保密論文，按保密的有關(guān)規(guī)定和程序處理。研究生簽名：至虹沁。嗎年‘月矽日壘!!!!!!!碩士論文AbstractInthefaceofthewoodnoormarketcompetitionisbecomingincreasinglyfierce，assoonastheente印riseisbiggerandstrongerandcompetitionconditions，

3、aIldforaJlyente印rises，hashighVisib訂ityandreputationofthebrandbusinesssuccessismenecessarvconditionOnlytheappropriateuseofbrandstrategy，brandbu訂ding，isonlypossible行omthecompetitioninthetalentshowingitselebecometheultimate

4、wi肌erAtpresent，domesticandforeignmarketsonthefloorofthedemaJldisstillstrong，theChinesenooringente印risestoproVideabroaddevelopmentopportunities，butalsomakesitfaceseVerechallengesHowtodealwiththefiercemarketcompetitionatho

5、meaJldabroad，andcontinuouslymeetmedomestic，intemationalmarkettothe日ooringindust珂inquality，green，enViromentalaIldanisticrequirements，isthenoorente印risethentheproblemstobesolVedAtthesametime，withthenoorente印riseasthetarget

6、，toconstructthesciencereasonablenoorente印risebrandmarketingstrategyresearch矗鋤ework，topromoteChineseente印risessustained，healthydeVelopmentofthenoorhastheimportantpracticalsignificanceThisarrticletakestheChangzhouTSwoodnoo

7、ringbrandstrategyastheobjectofstudy，throughliteraturereViewthispaperbrand，brandstrategyandotherimponantnounsareelaborated，andthenbrienyintroducedtheTScompany，analysedTSwoodnooroftheimpJementationofbrandstrategyandextemal

8、envimnmentleadstobrandstrategy’theestablishmentandimplementationofrelevanttheoryincombinationwiththebrand：strategvandTSente印riseonthebasisofthecharacte“sticsofTS，fromthecompany，branddeVelopment，brandconsn_Llctionstatusan

9、dotheraspectsofacomprehensiveanalysis，anditsmamcompetltorswereanalyzedandsummarized，inthecompany’sstatusisproposedonthebasisoftheTSbrandstrategyandplanning，onthebasisofconstructingthebrandstrategy，finallyexpoundstheTSbra