安利公司營(yíng)銷策略案例研究.pdf

1、分類號(hào)：——UDC：——南級(jí)：——編號(hào)：——工商管理碩士(MBA)學(xué)位論文安利公司營(yíng)銷策略案例研究碩士研究生指導(dǎo)教師學(xué)位級(jí)別學(xué)科、專業(yè)所在單位論文提交日期論文答辯日期學(xué)位授予單位：任雁捷：梁靜國(guó)教授：工商管理碩士(MBA)：工商管理碩士(MBA)：香坊國(guó)稅局：2005年4月：2005年6月：?jiǎn)軤枮I工程大學(xué)哈爾濱I：科人學(xué)I：商管理碩十學(xué)何論文AbstractDirectSellinghasnearlyahistoryof50yearsa

2、broad，enterourcountryfor10yearsItisstillanewanddevelopingtradetoourcountry，theviewsonitpeopleholddifferentattitudeThistexthasintroducedthedevelopinghistory，scaleandmarketingtacticsofAmwayCompanybysellingAmwayCompanyofent

3、erprisesdirectlytohouseholdsfamouslyastheexampleThesalesamountofAmwayCompanygrowsfrom90millionRMBin1998tonearly20billionRMBin2004，thisisasurprisingspeed130，000peopleareengagedinAmwaysundertaNnginourcountryatpresent，their

4、averagemonthlyincomeisabove1000yuanButwiththeenlargementoftheturnoverinourcountryofAmwayCompany，somequestionsareexposed，thissuppressesthereasonsolddirectlytohouseholdsatmanylevelsinourgovernmenttooThistextonthebasisofmak

5、inginvestigationsInconsiderationofdirectsellingisagenerallysalemethodinawordThistexthasanalysethebonussystemsofAmwayCompany，hasanalysedtherationalfactorofthebonussystem，salestactics，thedistinctivequalitiesofstafftraining

6、，teambuildingofregardingbonussystemasthecoreanddiscussingAmwayThistexthasreferredtotheexistingproblemofteambuilding，atthesametimethistexthasbeenpointedontunderthecircumstancesthatthegreatamountofbonussystemisdistributedt

7、OO，somesalesforcesviolatetheprincipleofsellingdirectlytohouseholdstooperateviolably，thephenomenonofstoringgoodsmaliciouslyThistexthasputforwardORe’SownsuggestiontotheabovequestionKeywords：Bonussystem；Salestactics；Humaniz