廣州琶洲寫字樓市場定位及策劃建議

1、目錄[壹]物業(yè)概述.................................................................................................................................1[貳]市場定位..........................................................................

2、.......................................................21寫字樓定位..............................................................................................................................21.1新型寫字樓的趨向....................

3、....................................................................................21.2定位依據(jù).......................................................................................................................31.3形象與功能

4、定位............................................................................................................51.4目標(biāo)客戶群.....................................................................................................

5、..............52公寓定位.................................................................................................................................62.1定位依據(jù)...............................................................

6、........................................................62.2功能定位.......................................................................................................................62.3目標(biāo)客戶群............................

7、.......................................................................................63商場定位...............................................................................................................................

8、..93.1商場目標(biāo)客戶群............................................................................................................94價格定位.............................................................................................

9、....................................94.1寫字樓、公寓.............................................................................................................104.2商場..........................................................

10、..................................................................11[叁]項(xiàng)目建議...............................................................................................................................121項(xiàng)目命名建議.........

11、...............................................................................................................121.1商場......................................................................................................

12、......................121.2寫字樓........................................................................................................................121.3公寓...............................................................

13、.............................................................122項(xiàng)目功能分布建議.................................................................................................................123項(xiàng)目整體設(shè)計建議........................

14、.........................................................................................133.1商場............................................................................................................................

15、133.1.1規(guī)劃設(shè)計建議.................................................................................................133.1.2配套設(shè)施建議.................................................................................................

16、143.2寫字樓........................................................................................................................143.2.1規(guī)劃設(shè)計建議...............................................................................

17、..................143.2.2配套設(shè)施建議.................................................................................................151.1項(xiàng)目可行性研究分析（略）...........................................................................

18、.............271.2定期提供相關(guān)的最新市場信息....................................................................................271.3策劃顧問................................................................................................

19、.....................281.3.1細(xì)化目標(biāo)客戶群.............................................................................................281.3.2規(guī)劃建議.................................................................................

20、.......................281.3.3開發(fā)銷售計劃建議.........................................................................................281.3.4推廣策略的制定...............................................................................

21、..............291.3.5推廣執(zhí)行方案建議..........................................................................................291.3.6制定工作流程表及工作安排表........................................................................301.4設(shè)計物業(yè)

22、管理模式......................................................................................................301.5協(xié)助發(fā)展商甄選廣告公司并監(jiān)督其工作......................................................................301.6協(xié)助發(fā)展商甄選模型制作公司....

23、................................................................................311.7協(xié)助準(zhǔn)備招商有關(guān)文件...............................................................................................311.8策劃并指導(dǎo)參與一切推廣宣傳活動..........

24、...................................................................311.9地盤包裝建議.............................................................................................................311.10現(xiàn)場展廳布置建議...................

25、...................................................................................321.11參與有關(guān)項(xiàng)目的工作會議...........................................................................................322建筑規(guī)劃顧問....................

26、....................................................................................................332.1項(xiàng)目設(shè)計階段的建筑顧問服務(wù)....................................................................................332.2物業(yè)施工階段的工程顧問服務(wù)

27、....................................................................................332.2.1評估物業(yè)規(guī)劃設(shè)計及相關(guān)之建議....................................................................332.2.2評估機(jī)電房的規(guī)劃位置機(jī)電設(shè)備合理充份利用及布置.................

28、................342.2.3綠化的規(guī)劃....................................................................................................342.2.4水電供應(yīng)容量問題.............................................................................

29、.............352.2.5安全保衛(wèi)系統(tǒng)的設(shè)置......................................................................................352.2.6垃圾處理設(shè)備............................................................................................

30、.....352.2.7消防設(shè)備的設(shè)置.............................................................................................353招商服務(wù).....................................................................................................

31、..........................353.1具體操作方案.............................................................................................................353.2現(xiàn)場展廳與海外展廳的管理.........................................................

32、...............................363.3檢討銷售策略.............................................................................................................373.4市場信息............................................................

33、.........................................................374服務(wù)期限...............................................................................................................................374.1前期顧問期...................