NF公司水泥產(chǎn)品營銷渠道管理研究.pdf

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3、水泥產(chǎn)品營銷渠道管理研究ABSTRACTWiththerapiddevelopmentofChineseeconomyeffectofcementinthenationaleconomyofthegreatCementisallimportantbasicrawmaterialinnationaleconomicconstruction，thereisnoamaterialcarlreplaceitspositionTheactualp

4、roductioncapacityhasreached329tonsofcementin2013，morethan30％ofproductioncapacitysurplus，thedemandofnearly24tonsofcement，oversupplyovercapacityexcessivecompetitioninthemarket，theindustryprofitlevelislowCementindustryisase

5、riousexcessoftraditionalindustryexcessivecompetitioninthemarket，cementproductsisahighdegreeofhomogeneityofproductsAsprices，salespromotionpolicymarketingstrategiessuchashomogenization，themarketingchannelconstructionhasbec

6、omeaprioritystrategyforthedevelopmentofmarketingThisstudytakestheNFcompanyastheresearchobject，conductedalotofresearchwork，Icollectedalotofinformation，extensiveinvestigationofNFcompany’Smarketingandchannelconstructionpres

7、entsituation，thesurveyresultsareanalyzedin—depthsummarythroughthesummaryofNFcompanyinrecentyearsthechannelconstructionworkintheexistingproblems，in—depthanalysisinternalandexternalbusinessenvironmentandregionalmarketchara

8、cteristicsofthecompany’S，throughcomprehensiveanalysistoidentifytheirownproblems，toexplorethemethodsandideastosolvethechannelconstructionworkThroughthestudyofthispaperthatstrengthenchannelconstructionofNFcompanymustestabl

9、ishacoordinationmechanismtodeterminetheregionalheadquartersmarket，companyexecutiveswithineachcrossmarket，atthesametimetostrengthentheconstructionofchannelmanagementpersonnel，payattentiontotheregionaldifference，optimizati

10、ondesignofchannel，value—addedserviceandsupport，promotethetransformationofdistributorsandup野ade，andimprovethechannelsanddistributormanagement，payattentiontocustomerservicesystemandtheconstructionoflogisticsdistributionsys

11、tem，andultimatelytocreateaperfectNFcompany’SmarketingchannelsSotostrengthenthemanagementofmarketingchannelofNFcompanytheestablishmentofastable，efficientmarketingchannelnetwork，theformationofcompetitiveadvantage，becomethe

12、lastingmotiveforceforthedevelopmentofenterprises，makeenterprisesremaininvincibleintheincreasinglyfiercecompetitioninthemarket，andtheindustryrelatedenterprisemarketingchannelconstructionalSOhavereferenceKeywords：marketing