27859.基于感知風(fēng)險(xiǎn)和介入程度的上海地區(qū)消費(fèi)者電動(dòng)汽車購買意愿研究

1、分類號(hào)一UDC111111IIIIIIIIUll㈨Y3274879學(xué)號(hào)密級(jí)埸1大譬YANGZHOUUNIVERSITYM14047碩士學(xué)位論文(全日制學(xué)術(shù)學(xué)位)基于感知風(fēng)險(xiǎn)和介入程度的上海地區(qū)消費(fèi)者電動(dòng)汽車購買意愿研究指導(dǎo)教師姓名：申請學(xué)位級(jí)別：論文提交日期：學(xué)位授予單位：許也碩士201705。26揚(yáng)劌態(tài)堂答辯委員會(huì)主席：璺：量堡學(xué)科專業(yè)名稱：論文答辯日期：學(xué)位授予日期：2017年06月全些釜堡2017052720170620ABSTR

2、ACTTraditionalcarhasalwaysbeenthefirstchoiceforconsumerswhenchoosingacar，becausethecarisnotonlytransportationbutalsothesymbolofownerstatusButnowthetraditionalcarisfacingwithaseriesofproblemsOneoftheproblemisenvironmentpo

3、llution，thereisresearchhasshowedthattheexhaustpollutantsbythetraditionalCaristhemainreasonofthehazeweatherAnotherproblemisenergycrisisManycountrieshavepaymoreattentiontotheenergyconsumptionandareactivelyseekingnewenergyt

4、oreplacethetraditionalenergyAlthoughtheelectriccarisaperfectsolutiontothecurrentmoreimportantissues，butwecanfindthesalesofelectricvehiclesisnotsatisfactorywhichisraisedbythegovernment’SpolicySothisarticlestudiestheimpact

5、ofconsumerstobuyelectricvehiclefactorsfromtheperspectiveofconsumersThegovernmentputforwardaseriesofmeasurestopromotethenewenergyCars，butthemarketreactionisnotgoodTherefore，howtopromoteconsumerstobuynewenergyvehiclesisver

6、ynecessityandurgency，thisisthemainissueofthispaperInthispaper，theconsumer’SintentionmodelofelectricCarpurchaseisestablishedfromtheperspectiveofperceivedriskandinterventionofconsumers，andtherelevanthypothesisisputforwarda

7、ndprovedExploreitsimpactonthevariablesinvolvedinthisarticlewiththegovernmentpolicyasaregulatoryvariableIntheempiricalsurvey，240samplesarecollectedfromthequestionnairetobeanalyzedbySPSS200verifythehypothesisThemainconclus

8、ionsare：(1)theperceivedriskoftheconsumerhasasignificantnegativeimpactontheconsumer’Swillingnesstobuy(2)thedegreeofinterventionofconsumersonthepurchaseofconsumersthereisasignificantpositiveimpact(3)Thereisasignificantdiff

9、erencebetweenthegovernmentpolicyandtheregulatedvariablesThepaperbasedonthestudyofperceivedriskandthedegreeofinvolvementfromtheperspectiveofconsumersbuyingAttheendofthearticle，Iputforwardsomerelevantpolicyrecommendationsf