中石油海外石油技術(shù)服務(wù)競爭策略研究.pdf

1、對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文中石油海外石油技術(shù)服務(wù)競爭策略研究姓名：楊金生申請學(xué)位級別：碩士專業(yè)：工商管理碩士指導(dǎo)教師：徐子健2010-11Abstract As part of its overall effort to implement the “going international” strategy and ensure China’s energy security, the China National Petroleu

2、m Company (CNPC) began to exploit foreign oil and gas resources some years ago. Along with the investment, CNPC’s petroleum technology engineering service operations have joined the global market. Since CNPC’s petroleum

3、 engineering services initially operated only in the Chinese domestic market, they do not have a strong competitive position compared with foreign firms. The international oil industry is highly monopolized, with a few l

4、arge petroleum engineering service companies dominating the market. Therefore, CNPC faces enormous challenges in denting the competitors’ monopoly position in the international market. This paper provides a detailed anal

5、ysis of the development and strategic orientation of CNPC’s petroleum engineering services, along with the international market environment. In so doing, it offers concrete suggestions regarding strategic planning and pu