基于數(shù)據(jù)挖掘的電信業(yè)客戶價(jià)值評(píng)價(jià)模型研究.pdf

1、南京郵電大學(xué)碩士學(xué)位論文基于數(shù)據(jù)挖掘的電信業(yè)客戶價(jià)值評(píng)價(jià)模型研究姓名：朱茜申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：黃衛(wèi)東20090401南京郵電大學(xué)碩士研究生學(xué)位論文AbstractAbstractwiththedevelopmentofcommunicationtechnologythecompetitionofcustomerresourcesamongmobileservicesprovidersbecomesmorean

2、dmoleintenseAtpresent，howtoidentifyandkeephigh—valuecustomersandpromotethelowvaluecustomershavebecometobethemainobjectsforeachservicesproviderHoweverthepresentcustomervalueevaluationmodelsfortelecommunicationsindustrypay

3、toomuchemphasisoncustomer’Scurrentvalue，ignoringtheirpotentialvalueAnd，whiledevelopingmarketingstrategyservicesprovidersonlyconsiderthecustomers’valuewithoutthinkingaboutthechalacteristicsofthesecustomers’consumptionbeha

4、viorTherefore，theurgentissuesmobileservicesprovidersneedtosolutealebuildingacomprehensiveandreasonableevalumionmodelfortelecommunicationsindustrytomeasurecustomervalueanddevelopingappropriatemarketingstrategiesforeachkin

5、dcustomeraccordingtotheirconsumptionbehaviorcharacteristicsInresponsetothesequestions，thisdissertation，basingonthetheoreticalanalysisofcustomervalueandcombiningwiththespecificcircumstancesofthetelecommunicationsindustrya

6、nalyzedthetelecommunicationsindustrycustomers’valuecompositionfirst，andthenprovidedacustomervalueevaluationsystemwhich，takingintoaccountthecurrentandpotentialcustomervalueAndthenwedeterminedtheweightofeachindexinevaluati

7、onsystemwithAHPwhichisanewapproachtodiscriminatethetelecommunicationindustrycustomervalueWiththisevaluationsystem，customerscanbedividedintofourclassesAnd，withdataminingtools，thedissertation，builtacustomerclassificationmo

8、del，diggingoutthespecificconsumptionbehaviorcharacteristicsoftheabovefourcategoriescustomersandproposedcorrespondingstrategiesforenhancingcustomervaluefinallythroughanalyzingtheconsumptioncharacteristicsandstaticproperty