Z保險公司差異化營銷策略研究.pdf

1、Z保險公司差異化營銷策略研究專業(yè)名稱：MBA申請人：肖棟指導(dǎo)教師：羅知頌論文答辯委員會委員：彭涸垡彩翊爭王衛(wèi)貝』五罡叼芻匿曉齷釤織歪墓每龔AbstractChina’Sinsurancemarketcompetitionisbecomingincreasinglyfierce，manyInsurancecompaniesinthefaceofthehomogenizationofthecompetitionenvironment，tak

2、eadiversifiedmarketingstrategy，toensurethatitsmarketshareandenhancetheperformanceoftheHandmanyinsurancecompamesadoptedtheintegratedmarketingstrategyandmarketingdetails。inordertoexpandthemarketinthemarketinglevelchange；on

3、theotherhandtheInsuranceenterprisesinthepursuitofsalesatthesametime，withthecompetitiveadvantageandexpandthemarketcapacity，theformationofmarketingmodeofdifferentiationBecomethemainwayofinsurancecompames，themarketcompetiti

4、onofthesetwomodes，especiallytheagriculturalinsuranceenterprise，duetotheimpactofChina。S”threerural”policythedevelopmentofagnculturalinsuranceandrapidinrecentphaseZinsurancecompanysetupmorethanayearagoodmomentumofdevelopme

5、ntintheregion，acertainachievementhasbeenmadeinagriculturalinsurancebusinessprofessionalIhIspaperanalyzesthemarketingStatusOfZinsurancecompanyfromthemacroenvironment。industryenvironmentandotheraspeCcsofagriculturaIinsuran

6、ce。especiallyundertheguidanceoftheexternaIfactors，howtoinnovatetheproductofthecompany，theeffectiveimplementationofthedrivingfactorsofthemarketingdifferenceandthecompany’ScompetitiveadvantageaspectsFromapurelyagnculturali

7、nsurancecompany’Spointofview，consumptiondemandofruralinsurancearegraduallynurtureandgrow，therefore，strengthentheresearchandtheinvestmenttotheruralmarket。causedtheattentionofeachinsurancecompany_Zinsurancecompanyasaprofes

8、sionalagriculturalinsurancecompanies，marketingstrategy，marketingstrategyandaresuitableforindustrializationofagdcultureunderthebackgroundofagriculturalinsurancesystemTherefore，inthefiercecompetitionintheindustrysituation。

9、constructspecialized，differentiatedmarketingstrategyisimminentagriculturalinsurancecorporateinitiativesZinsurancecompanybasedinagriculturalinsurance，itscompetitiveadvantageISprofessional。competitionmeansdifferenceTherefo