重慶A別墅項(xiàng)目營(yíng)銷(xiāo)策略研究.pdf

1、廈門(mén)大學(xué)碩士學(xué)位論文重慶A別墅項(xiàng)目營(yíng)銷(xiāo)策略研究姓名：姚漢華申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：戴亦一20090201ABSTRACTVillabeingservedtothesuccessfulsocietyonthetopofsocialpyramids，isthehighestbranchofrealestatemarketsAlthoughvillaonlytakesminorsharesinrealestatemarket

2、s，italsodeservesexpensivevaluebecausevillaisalmostthefinalgoalaboutresidenceformostwealthypeopleInChongqingcityvillashavecomeintobeingforyears，andhavebeenimprovedtobeadistinguishingmarketwithplentyofcolorfulformsinsteado

3、ftheimmaturemarketintheearlierstageIn2008，forthefallingconfidenceanddeterioratingconsumingabilityofwesternpeopleduetotheseriousfinancialcrisisproducedbytherealestateandWallStreet’SinvestingbanksintheUS，theproblemsofChina

4、’SstructuraloverproductionhavebeenemergedfinallyThedrivingforcesofinvestmentandexporttoChineseeconomicincreasehavetobefaUcnintoaserioussituationInthe4thquarterof2008，China’Seconomicpolicycompletelyhasbeenchangedtoprotect

5、theincreaseofnationaleconomyandtopromotethedomesticdemand，fromthepolicyofcontrollingtheeconomicinflationandmuchearlierpolicyofpreventingtheeconomicoverheatingInfluencedbytheglobalfinancialcrisisandChinesecurrentdecreasin

6、geconomyChineserealestatetradehasalsobeenfallenintothedecreasingperiodIntheendof2008，domesticpropertiesdecreasedmuchfasterthanbefore，includingChongqing’Srealestateandvillamarkets，andthebadsituationseemsnottobeendedsoonaf

7、tertheactivefinancialandcurrencypoliciesenactedbythecentralgovernmentofChinaXiamenHuichengdevelopmentscompanywiththehonoroffirstgradestaterealestatecompanyinvestedbyaSingaporeangroupof20years’developmentshistoryinXiamenc

8、ityhasinvestedVillaprojectAinChongqingcityinthehotrealestatedevelopmentin2007，andhastofacethedullsalesituationin2008HowtosurviveinthebadsituationThethesiswilllearnfromtheclassicmarketingtheoriesandmakeaconclusiononthestr