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1、中國(guó)是四大文明古國(guó)中現(xiàn)存最大的國(guó)度,自然、歷史與文化景觀美不勝收。自改革開放以來,中國(guó)的旅游業(yè)開始大步向前發(fā)展;2008年奧運(yùn)會(huì)的成功舉辦,吸引了更多的外國(guó)游客。這一朝陽產(chǎn)業(yè)隨著中國(guó)經(jīng)濟(jì)的發(fā)展,帶來了越來越明顯的“乘數(shù)效應(yīng)”。在外國(guó)游客游覽過程中,他們往往通過閱讀旅游文本資料了解旅游景點(diǎn)的特色,因此,旅游景點(diǎn)和宣傳手冊(cè)的翻譯成了吸引國(guó)外游客的砝碼,而翻譯的質(zhì)量將直接影響外國(guó)游客對(duì)我國(guó)文化的了解。二十世紀(jì)七十年代以來,翻譯研究的重點(diǎn)開始轉(zhuǎn)
2、離語言對(duì)等,愈來愈多的學(xué)者將翻譯研究置于文化背景下。在國(guó)內(nèi)外的翻譯研究中,譯者們?cè)缫炎⒁獾轿幕瘜?duì)翻譯的影響。而且,從二十世紀(jì)八十年代起,研究文化、翻譯和語言之間關(guān)系的論著數(shù)量也在與日俱增,但對(duì)文化翻譯策略的選擇卻是仁者見仁。
本文以功能主義翻譯目的論的主要觀點(diǎn)為理論依據(jù),認(rèn)為在翻譯目的決定翻譯手段這一原則下,對(duì)文化翻譯策略進(jìn)行研究和探討是行之有效的,并且通過對(duì)旅游文本資料的翻譯總結(jié)出相應(yīng)的旅游文本翻譯策略,如增補(bǔ)、刪減、直譯、
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