武漢市房地產(chǎn)營銷策略研究.pdf

1、湖北工業(yè)大學(xué)碩士學(xué)位論文武漢市房地產(chǎn)營銷策略研究姓名：張文濤申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：曹剛20090501湖北工業(yè)大學(xué)碩士學(xué)位論文!!，■●■—●—■■■■■—■■——●●——■■■●■—■曼!!，■■■●●■—■■■■—●—一I——■I●—●■，■，曼，鼉，鬯●——■■———●|AbstractWuhan’srapideconomicdevelopmenthasbroughtabouttheprosperityofth

2、erealestateindustry；realestateindustryachievedrapiddevelopmentandlarge—scaleexpansion，notexceptWuhan，asthesecondtiercities，thedevelopmentofitsrealestatestartedlateButWiththeregionaladvantagehasimprovedsignificantlytherea

3、lestateindustryofWuhaninnearfuturehasalsobeenrapiddevelopmentCombiningobservedthedevelopmentoftherealestateindustryinWuhan，therealestatemarketandmarketingstrategydevelopmentcallbedividedintofourstages：embryonicstage，fluc

4、tuationsadjuststage，enhancingtheoverallstage，developedandregulationstageTodaymarketenvironmentoftherealestateindustryinWuhanhaschangedOntheonehand，in2008asaninternationalfinancialcrisishadagreatimpactonChinathenationalim

5、plementtightlymonetarypolicyOntheotherhand，thecountrysrealestateindustryhasenteredadevelopmentperiodofadjustment，therealestateindustryinWuhanfrom2007’Sbrilliantreturntotherationalgraduallyinthenewmarketsituation，thereale

6、statemarketinginWuhanneednewideasInthispaperChapter4fromtheorytoexplorethecoreoftherealestatemarketingideasandmarketingstrategypointingoutthemainproblemsoftherealestatemarketingstrategyofWuhanAndinthechapter5，thepapermak

7、essomerecommendationsoftherealestatemarketingstrategyinWuhan：(1)Strengthenthemarketresearch；reallyputthemarketresearchonthefirstofrealestateexploitation；(2)Introducesomenewmarketingstrategies，fillingtherealestateideas(3)

8、AgainsttheFinancialcrisis，givesomesuggestiontotheRealEstateEnterprisesCasestudiedinchapter6ofthispaperdepthanalysesthemarketingprogramofawellknownproject”StarryShore”whatexploitedbythelocaldevelopers～FuXingHoiYuCompany，f